What is the first step in the process of global product development?
A) Test marketing the product in various countries around the world
B) Testing the concept with members of a focus group
C) Idea creation
D) Global product launch

Question

Quizplus · Accepted Answer

The first step in the process of global product development is idea creation. This involves generating and exploring ideas for new products or modifications of existing ones. It is the initial stage of brainstorming and innovation, where a company explores possibilities and identifies potential opportunities for products that can be developed for global markets. Once the ideas are created, they can be further refined and tested through focus groups and test marketing before a global product launch.

What Is the First Step in the Process of Global