If a survey instrument is used repeatedly to measure the same phenomenon (e.g. the degree of ethnocentricity among consumers) under the same conditions and produces similar results the instrument is said to be:

Question

Quizplus · Accepted Answer

Reliability refers to the consistency and stability of the results produced by a survey instrument when it is used repeatedly under the same conditions. Therefore, if the same survey instrument produces similar results when measuring the same phenomenon multiple times, it is considered to be reliable.

If a Survey Instrument Is Used Repeatedly to Measure the Same