Jennifer was asked to determine the market potential in Brazil for her company's new line of vacuum cleaners. She decided to conduct a survey of Brazilian homemakers. Jennifer had completed the preliminary design of her questionnaire and had developed a list of prospective respondents. However, she was unsure of the wording of the questions and decided to ___________ the questionnaire on a small sample of consumers.

Question

Quizplus · Accepted Answer

Pre-testing involves testing the questionnaire on a small sample of consumers to identify any problems or errors in the wording or format of the questions. This helps to ensure that the questionnaire will be effective and produce accurate results when administered on a larger scale. Validating involves checking the accuracy of the data collected, replicating involves repeating the study to confirm its results, and back-translating involves translating a document from one language to another and then back to the original language to ensure accuracy. These are not applicable to the situation described in the question.

Jennifer Was Asked to Determine the Market Potential in Brazil