The use of visual cues in advertising may be problematic in ________________ societies as consumers may read more into an image than was intended by the advertiser.
A) High power distance
B) Collectivist
C) High-context
D) Low context
E) Individualistic

Question

Quizplus · Accepted Answer

In high-context societies, communication relies heavily on nonverbal cues and context, and messages can be interpreted in multiple ways. Therefore, the use of visual cues in advertising may be problematic as consumers may read more into an image than was intended by the advertiser.

The Use of Visual Cues in Advertising May Be Problematic