With the objective and task method of developing a global communications budget the firm bases its communication expenditure in the particular country on what its major competitors have spent in the past.

Question

Quizplus · Accepted Answer

The objective and task method involves setting specific objectives and then determining the tasks that need to be accomplished to achieve these objectives, which in turn dictates the budget required. It does not base the budget on competitors' past spending.

With the Objective and Task Method of Developing a Global