In designing a global marketing channel 'character' refers to:
A) The integrity of the distributor being evaluated
B) The nature of the product
C) The integrity of the manufacturer
D) The ability of the manufacturer to exercise power over other channel members

Question

Quizplus · Accepted Answer

Character refers to the nature of the product being marketed, including its quality, reliability, and reputation. It does not refer to the integrity of specific channel members like distributors or manufacturers. It also does not refer to the ability of the manufacturer to exercise power over other channel members.

In Designing a Global Marketing Channel 'Character' Refers To