In designing a global marketing channel 'cost' refers to:
A) The financial requirements to set up the channel
B) Expenses incurred in maintaining the channel once established
C) The discounted value of the savings from designing a short channel
D) The incremental expense from handling the last unit of production in the redesigned channel.

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The Answer of In designing a global marketing channel 'cost' refers to:
A) The financial requirements to set up the channel
B) Expenses incurred in maintaining the channel once established
C) The discounted value of the savings from designing a short channel
D) The incremental expense from handling the last unit of production in the redesigned channel.

In Designing a Global Marketing Channel 'Cost' Refers To