In designing a global distribution channel one may attempt to distribute the product through the largest number of different types of intermediaries and the largest number of individual intermediaries of each type. This is referred to as:
A) Exclusive distribution
B) Intensive distribution
C) Selective distribution
D) Normal distribution
E) Cross border distribution

Question

Quizplus · Accepted Answer

Intensive distribution is the best choice for designing a global distribution channel as it aims to reach the maximum number of intermediaries and customers. This approach is ideal for fast-moving consumer goods with high demand and low unit value. Intensive distribution ensures broad market coverage and availability of the product in all possible outlets. This strategy is commonly used for products like soft drinks, snack foods, and personal care products. Selective distribution and exclusive distribution are more suitable for luxury products and niche markets, respectively. Normal distribution and cross border distribution are not recognized terms in the field of marketing and distribution.

In Designing a Global Distribution Channel One May Attempt to Distribute