The tendency to discount, or simply not hear, any message that is inconsistent with what you already believe is called cognitive __________.

Question

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Cognitive dissonance refers to the discomfort or mental stress experienced by a person who holds two or more contradictory beliefs or values, or experiences conflicting thoughts or actions. This results in the tendency to ignore, reject, or downplay any information that contradicts their pre-existing beliefs or values.

The Tendency to Discount, or Simply Not Hear, Any Message