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Suppose a TV Commercial Features a Famous, Well-Liked Singer Who

Question 34

Multiple Choice

Suppose a TV commercial features a famous, well-liked singer who endorses Eggo waffles as part of a healthy breakfast. After seeing the commercial, Olivia has a positive feeling about Eggo waffles because she associates them with the famous singer. In this example, the effect of the commercial BEST illustrates _____ conditioning, and the famous singer is an example of _____.


A) classical; CS (conditioned stimulus)
B) classical; UCS (unconditioned stimulus)
C) operant; CS (conditioned stimulus)
D) operant; UCS (unconditioned stimulus)

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