Suppose a magazine advertisement features an attractive, well-liked actress who endorses a Ford Escort as a stylish car. After seeing the advertisement, Elliott has a positive feeling about Ford Escort because he associates it with the attractive actress. In this example, the effect of the commercial BEST illustrates _____ conditioning, and the Ford Escort is an example of _____.

Question

Quizplus · Accepted Answer

This is an example of classical conditioning where the neutral stimulus (Ford Escort) becomes associated with a positive stimulus (attractive actress) and elicits a positive response in the individual (positive feeling about Ford Escort). The Ford Escort is now a conditioned stimulus (CS) that elicits a conditioned response (positive feeling) in the individual.

Suppose a Magazine Advertisement Features an Attractive, Well-Liked Actress Who