A message that is shorter and more conversational is less likely to achieve its goal than a message that is longer and more formal.

Question

Quizplus · Accepted Answer

By keeping the reader in mind, being concise, and using familiar language, the writer can create a message that is more likely to achieve its goal. A longer, more formal message is likely to be less readable and, therefore, less likely to achieve its goal.

A Message That Is Shorter and More Conversational Is Less