A common benefit in elections is having a positive party label to support candidates through the elections and into victory. What is this benefit referred to as?

Question

Quizplus · Accepted Answer

The benefit referred to in this question is commonly known as the "top-of-the-ticket effect," where voters' support for the party's presidential or gubernatorial candidate, at the top of the ballot, leads them to vote for other candidates from the same party down the ballot. This effect is especially strong in highly partisan elections where voters may be inclined to vote straight-ticket for a party's candidates.

A Common Benefit in Elections Is Having a Positive Party