When price may be an obstacle in a sales letter, what should you do?
A) Delay mentioning the price until after you have created desire for the product or service.
B) Show the price in small units.
C) Compare your price with those of a competitor.
D)You should do all of these.

Question

Quizplus · Accepted Answer

All of these strategies can help mitigate the impact of price as an obstacle by creating desire, breaking down the cost, and providing context through comparison.

When Price May Be an Obstacle in a Sales Letter