If Firestone failed to inform consumers of design problems associated with its Wilderness AT tires,it would have been engaging in unethical behavior in regard to which of the following marketing issue areas?
A) Planning
B) Distribution
C) Promotion
D) Product
E) Pricing

Question

Quizplus · Accepted Answer

The failure to inform consumers of design problems associated with the Wilderness AT tires is related to the Product issue area, as Firestone is responsible for ensuring that their products are safe and reliable. Failing to disclose design flaws violates ethical principles related to product safety and consumer trust.

If Firestone Failed to Inform Consumers of Design Problems Associated