Three factors that influence the ethical decision-making process in marketing include
A) individual factors, organizational culture, and peer influence.
B) opportunity, personal moral philosophies, and situational variables.
C) individual factors, organizational factors, and opportunity.
D) social forces, laws, and organizational factors.
E) peer influences, personal moral philosophies, and opportunity.

Question

Quizplus · Accepted Answer

Individual factors, such as personal moral philosophies and values, play a role in influencing ethical decision-making in marketing. Organizational factors, such as the culture and values of the company, can also affect decision-making. Finally, opportunity, including situational variables, can impact the decision-making process. Therefore, choice C includes all three factors that influence ethical decision-making in marketing.

Three Factors That Influence the Ethical Decision-Making Process in Marketing