Creating a favorable impression and developing rapport with prospective customers is a critical part of the ____ step of personal selling.

Question

Quizplus · Accepted Answer

The approach is the initial step of personal selling where the salesperson tries to create a favorable impression and establish a connection with the prospective customers. The goal is to grab the potential customer's attention and interest in the product or service. Therefore, option C is the correct answer.

Creating a Favorable Impression and Developing Rapport with Prospective Customers