Julie Reese is working on developing a magazine advertisement for Curves For Women,the ladies' fitness chain.She knows what she wants the advertisement to say and the illustrations she wants to use,but she is having a tough time putting it all together.Julie is having trouble determining the

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Julie's main challenge seems to be organizing the various elements of the ad in a visually appealing and effective manner. This suggests that her primary concern is with the layout, or the arrangement of the text and graphics. While the other elements (storyboard, artwork, copy, and presentation) are also important, they are unlikely to be at the forefront of Julie's current struggles.

Julie Reese Is Working on Developing a Magazine Advertisement for Curves