Matt was in a group considered to be actual or potential purchasers of a new mountain bike produced by Specialized.He and the other consumers were shown three different advertisements and asked to judge several dimensions of each one.Matt participated in a(n)

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Matt participated in a consumer jury, which is a group of actual or potential consumers who are shown different advertisements and asked to evaluate them based on various dimensions. This is different from a posttest consumer group, which is used to evaluate new products, or a panel of advertising experts, who are professionals in the field. A customer ad panel and ad preview group are not common terms used in market research.

Matt Was in a Group Considered to Be Actual or Potential