Question 1

In order for customers to receive greater customization and service,they must be willing to

Accepted Answer

In order for companies to provide greater customization and service to their customers, they often require information about the customers' preferences and tastes. Therefore, customers must be willing to give information about themselves in order to receive more personalized products or services.

Question 2

Radio and television signals as well as ink on the paper of a magazine or newspaper are all considered

Accepted Answer

Radio and television signals, as well as ink on paper, are all used to transmit information from one point to another, making them communication channels.

Question 3

Sonya is watching the six o'clock news as she prepares dinner.As commercial breaks come on,Sonya's dinner preparation would be considered

Accepted Answer

Noise refers to any disruptive or interfering factors that can affect the transmission or reception of a message. In this case, the commercial breaks, which disrupt Sonya's attention to the news and her dinner preparation, can be considered a form of noise.

Question 4

When a source converts meaning into a series of signs or symbols representing ideas or concept,the source is undergoing

Accepted Answer

The coding process involves the conversion of meaning into a series of signs or symbols that represent concepts or ideas. This is typically done by the source, before the message is sent through a communications channel to a receiver. options A, C, D, and E are all related to different aspects of the communication process, but do not specifically address the act of encoding the message.

Question 5

The message that a source originally encodes and the meaning a receiver ultimately decodes

Accepted Answer

Noise refers to any interference or distortion that may affect the message during the transmission process, which can lead to differences between what the source originally encoded and what the receiver ultimately decodes. Therefore, the two are not always exactly the same.

Question 6

The Barrister's Deli decides to run advertisements for its lunch specials on a local FM radio station.Marketing research later reveals that the restaurant's target market listens primarily to satellite radio stations.This promotion program suffered from an error in the selection of

Accepted Answer

The error in this promotion program is the selection of the communication channel. The restaurant chose to promote on a local FM radio station, but their target market listens primarily to satellite radio stations. This means that the message may not have reached the intended audience effectively.

Question 7

During a one-minute television ad for Nike,the National Weather Service interrupts to announce a flash flood warning for surrounding counties.Such an occurrence is an example of ____ in the communication process.

Accepted Answer

The National Weather Service's interruption is an example of noise in the communication process. Noise refers to any interference that affects the message being transmitted, which can include external factors such as a sudden weather warning interrupting a TV ad.

Question 8

During the decoding process,the

Accepted Answer

Decoding refers to the process of interpreting the signs or symbols sent in a message by a source. The receiver attempts to convert these signs or symbols into meaningful concepts or ideas. Therefore, choice B, "receiver attempts to convert signs or symbols into concepts and ideas," is the correct answer.

Question 9

As Emily Jeffries prepares the script for a radio commercial for her boutique,she is engaging in the ____ stage of the communication process.

Accepted Answer

The encoding stage is where the sender (in this case, Emily Jeffries) creates a message to be sent to the receiver (potential customers). In this case, she is preparing the script for a radio commercial, which is a form of encoding her message.

Question 10

Which is the best example of noise that originates with the receiver in the communication process?

Accepted Answer

The answer of Which is the best example of noise...

Question 11

In the Gillette advertisement that claims,"Gillette,the best a man can get," Gillette is the communication

Accepted Answer

The source in communication is the organization or individual initiating the message. In this case, Gillette is the source of the message "Gillette, the best a man can get."

Question 12

The vehicle through which the coded message is transmitted from the source to the receiver is called a(n)

Accepted Answer

The communication channel is the vehicle through which the coded message is transmitted from the source to the receiver.

Question 13

OES Office Systems' use of fax machines to carry its advertising messages to its business customers is which component of the communication process?

Accepted Answer

OES Office Systems' use of fax machines is the communication channel, which is the means through which a message is transmitted from the sender to the receiver. The other options mentioned in the question (decoding process, encoding process, sharing of meaning, noise minimization) are other components of the communication process, but do not apply to the specific scenario described in the question.

Question 14

The receiver's response to a message is ____ for the source.

Accepted Answer

Feedback is the response or reaction of the receiver to the message sent by the source. It allows the source to evaluate the effectiveness of the communication process and make necessary adjustments. Therefore, feedback is crucial for effective communication between the source and the receiver.

Question 15

When encoding the message,the source should use signs that have

Accepted Answer

The purpose of encoding a message is to transfer meaning from the sender to the receiver. Therefore, the signs used in encoding should have meanings that the target audience will understand in order for effective communication to take place. Options A, B, C, and E are not relevant to the goal of encoding a message.

Question 16

Sierra is driving to work on I-95 and notices a billboard for new salads at Wendy's.She reads the message and sees the pictures of the new salads.In this case,Sierra is the ____ and Wendy's is the ____ of this communication.

Accepted Answer

Sierra is receiving the message on the billboard, making her the receiver. Wendy's is the source, since they are the ones creating and promoting the message.

Question 17

The process of putting one's thoughts (meaning)into signs (symbols)is called

Accepted Answer

The process of putting one's thoughts (meaning) into signs (symbols) is called the coding process.

Question 18

The individual or group that decodes a coded message is called a

Accepted Answer

The receiver is the individual or group that decodes a coded message. The sender is the one who sends the message, the source is where the message originated from, the decoder is a device or program that decodes the message, and the receptor is a term that is not commonly used in communication.

Question 19

A sharing of meaning defines

Accepted Answer

Communication is the process of sharing or exchanging information and ideas through verbal and/or nonverbal means, leading to a mutual understanding between the sender and receiver. Therefore, a sharing of meaning represents successful communication.

Question 20

A person,group,or organization that has a meaning it intends and attempts to share with a receiver or an audience is a

Accepted Answer

A source is defined as the origin or creator of a message or communication. It is the person, group, or organization that intends to share a meaning with a receiver or an audience.

Quiz 16: Integrated Marketing Communications