Question 1

What type of retailers are the primary competitors for specialty retailers?

Accepted Answer

The answer of What type of retailers are the primary...

Question 2

Matt's girlfriend tells him she wants a cashmere sweater for Christmas.Matt decides to go to a store that provides the best possible selection of sweaters.His best choice would be to shop at a ____ store.

Accepted Answer

A traditional specialty store would provide the best selection of high-quality, luxury items such as cashmere sweaters. Department stores and discount stores may carry some cashmere sweaters, but they may not have as wide of a selection or the same level of quality. Catalog and convenience stores may not have a physical selection for the customer to see and feel the quality of the sweater.

Question 3

Which of the following is a large-scale,members-only,retailer that combines cash-and-carry wholesaling with discount retailing?

Accepted Answer

A warehouse club is a large-scale, members-only retailer that combines cash-and-carry wholesaling with discount retailing. Customers pay an annual membership fee for access to the club's products and services. Warehouse clubs typically offer a wide range of products at discounted prices, often in bulk quantities. Some examples of warehouse clubs include Costco, Sam's Club, and BJ's Wholesale Club.

Question 4

Laura goes to Walmart and buys some clothing,a DVD,and all the groceries she needs for her family.What type of retailer is this particular Wal-Mart?

Accepted Answer

Walmart is a superstore as they sell a wide range of products and departments including clothing, electronics, and groceries under one roof.

Question 5

After shopping in the same store for nearly two hours,Chelsea goes to Burger King for a Whopper,while Cynthia goes to the optical shop to see if her contacts are ready.They engage in these activities without leaving the store in which they have been shopping.They are most likely in a

Accepted Answer

The answer of After shopping in the same store for...

Question 6

A large retailer selling food and most routinely purchased consumer products is a

Accepted Answer

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Question 7

Specialty stores offer ____ than department stores.

Accepted Answer

Specialty stores typically focus on a specific product category, such as sporting goods or electronics, and offer a higher level of sales expertise and better selections within that category compared to department stores. While prices may be higher at specialty stores, customers are often willing to pay a premium for the specialized knowledge and product offerings.

Question 8

Retailers that sell only to members and feature discount retailing combined with cash-and-carry wholesaling are called

Accepted Answer

The description given matches the characteristics of warehouse clubs. These retailers typically require a membership and offer discounts through bulk purchasing, while also providing a cash-and-carry or self-service shopping experience in large showroom warehouses. Examples include Costco and Sam's Club.

Question 9

Which of the following is a common feature of a warehouse club?

Accepted Answer

Concrete floors and wide aisles are a common feature of a warehouse club as they are designed to handle heavy foot traffic and large amounts of merchandise. This allows for efficient movement of goods and ease of access for customers. While warehouse clubs do offer a wide range of products, good customer service, moderate prices, and a pleasant atmosphere are not necessarily guaranteed.

Question 10

Large,self-service stores that carry a complete line of food products and some nonfood products are called

Accepted Answer

According to the description given, large self-service stores carrying a complete line of food products and some nonfood products are called supermarkets. Therefore, option C is the best choice. Discount stores (A) usually focus on offering products at lower prices and may not carry a complete line of food products. Superstores (B) are typically larger than supermarkets and offer a broader range of products, including electronics, clothing, and home goods. However, they may not always carry a complete line of food products. Department stores (D) typically focus on clothing, home goods, and other non-food products, and may have a food section, but not a complete line of food products. Warehouse clubs (E) also carry a broad range of products, but typically require a membership to shop and focus on offering larger quantities of items at lower prices. They may not carry a complete line of food products either.

Question 11

Levitz Furniture locates in huge,low-cost buildings,maintains large,on-premises inventories,and offers minimum service.Levitz is a

Accepted Answer

Levitz Furniture's business model aligns with that of a warehouse showroom, where they prioritize selling products at low prices by keeping their overhead costs down and maintaining large inventories within their big-store locations. Additionally, the minimal service they offer fits the warehouse showroom model, where customers are generally expected to self-service their purchases.

Question 12

Sam's and Costco are examples of

Accepted Answer

Sam's and Costco are both examples of warehouse clubs, which are membership-based retailers that offer a wide range of products in bulk at discounted prices to their members.

Question 13

Retail facilities located in big,low-cost buildings with large on-premise inventories and minimal services are called

Accepted Answer

Warehouse showrooms are retail facilities located in big, low-cost buildings with large on-premise inventories and minimal services. Catalog showrooms usually do not carry on-premise inventories, category killers specialize in a particular product category, and warehouse clubs require membership and often offer bulk buying options. Display outlets may have limited inventory and focus on showcasing products rather than selling them.

Question 14

Off-price retailers and category killers are both

Accepted Answer

The answer of Off-price retailers and category killers are both
...

Question 15

A narrow product mix with a deep product line would most likely be carried by

Accepted Answer

Specialty retailers tend to have a narrow product mix, focusing on a specific product category, but they offer a deep product line within that category to cater to the specific needs of their target market. For example, a specialty retailer selling athletic shoes will offer a deep product line with a wide variety of styles, sizes, and colors to choose from.

Question 16

Kroger,Safeway,and Publix are all considered

Accepted Answer

Kroger, Safeway, and Publix are all classified as supermarkets, which are large food stores offering a variety of products such as fresh produce, meats, dairy, and packaged goods.

Question 17

What is the primary distinction between superstores and hypermarkets?

Accepted Answer

The primary distinction between superstores and hypermarkets is that hypermarkets are larger and have more departments and types of products than superstores. Hypermarkets typically have a wider selection of groceries, household items, electronics, clothing, and other consumer goods, while superstores tend to focus on specific categories, such as home goods or electronics. Additionally, hypermarkets have deeper product lines, meaning they offer more variations of a specific product, while superstores may have a more limited selection within each category.

Question 18

Off-price retailers feature

Accepted Answer

Off-price retailers are known for offering deep discounts on products, which is the main feature of option A. They typically have fewer customer services and central checkout areas to keep costs low and maintain the low prices. Sales expertise and wide selections are not typically associated with off-price retailers. While they may offer designer brands and moderate prices, this is not their main focus. They also may have a narrow product range but a high level of product availability. Finally, not all off-price retailers operate on a cash-only basis.

Question 19

A store that offers a wide variety of shoes for men,women,and children would most likely be considered a(n)

Accepted Answer

A specialty retailer focuses on a specific product category, such as shoes, and offers a wide variety of items within that category for various demographics.

Question 20

Which type of retail outlet can have up to 200,000 square feet?

Accepted Answer

Superstores are large retail outlets that typically have a sales area of between 60,000 and 200,000 square feet. This size allows them to offer a wide range of products and services, such as groceries, electronics, clothing, and home goods, all under one roof. Superstores are commonly found in suburban areas and are designed to attract customers who are looking for convenience, selection, and competitive pricing.

Quiz 15: A Retailing,wholesaling and Direct Marketing