When produce companies such as Dole Tomatoes bypass wholesalers and sell directly to retailers,it is likely to create channel ____ between Dole and these wholesalers.

Question

Quizplus · Accepted Answer

Bypassing wholesalers to sell directly to retailers can be seen as a direct threat to the wholesalers' role in the channel, potentially leading to conflict between the producer and the intermediary. Wholesalers may see this as a loss of business and may resent the producer for undermining their position in the channel.

When Produce Companies Such as Dole Tomatoes Bypass Wholesalers and Sell