Brand ____ is a customer's favorable attitude toward a specific brand and,depending on its strength,some likelihood of the consistent purchase of this brand.

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Brand loyalty refers to a customer's preference for a specific brand over its competitors, resulting in consistent purchases. It is a measure of how committed and satisfied the customer is with the brand, which can lead to repeat business and positive word-of-mouth marketing. Brand equity refers to the value a brand has in the marketplace, awareness refers to how well-known a brand is to consumers, personality refers to the characteristics and traits associated with a brand, and quality refers to the level of excellence or superiority of a product or service. While all of these factors can influence a customer's attitude toward a brand, loyalty is the most closely tied to repeat purchasing behavior.

Brand ____ Is a Customer's Favorable Attitude Toward a Specific