A customer who really wants to buy a certain brand but will settle for others if her first choice is unavailable displays brand

Question

Quizplus · Accepted Answer

The customer's willingness to settle for other brands if her first choice is unavailable demonstrates a preference for her preferred brand, but a willingness to consider others. This is not brand recognition (A), which refers to the customer's ability to identify a brand by name or symbol, or brand acceptance (B), which refers to the customer's willingness to try or use a brand. It is also not brand insistence (D), which would indicate a customer's unwillingness to consider other brands, or acknowledgement (E), which is not a marketing term that applies in this context.

A Customer Who Really Wants to Buy a Certain Brand