When Anheuser-Busch added Michelob Light to the line of Michelob beers,the firm was using ____ branding.

Name: When Anheuser-Busch added Michelob Light to the line of Michelob beers,the firm was using ____ branding.
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Question

Quizplus · Accepted Answer

Brand-extension is when a company introduces a new product using an existing brand name to leverage existing brand equity. Anheuser-Busch used its existing Michelob brand name to launch Michelob Light, indicating that it is using brand-extension branding.

When Anheuser-Busch Added Michelob Light to the Line of Michelob