When a firm uses an existing brand name as part of a brand name for a new product,this is called ____ branding.

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Brand-extension is a marketing strategy in which a firm uses an existing brand name to launch a new product that is different from the existing product line, but still carries the same brand name. This helps the firm leverage the existing brand equity and brand recognition to promote the new product. Therefore, when a firm uses an existing brand name as part of a brand name for a new product, it is called brand-extension branding.

When a Firm Uses an Existing Brand Name as Part