Question 1

The ability of a product to provide the same level of quality over time is called

Accepted Answer

Consistency refers to the ability of a product to provide the same level of quality over time. This means that customers can expect the same experience each time they use the product, which helps build trust and loyalty.

Question 2

If Jason Carter,product manager at SeaRay Boats,became aware that Bass Boats,Inc.,was in the process of test marketing a new line of shallow-water fishing boats in the southeast region,he might want to engage in ____ to reduce the validity of the other firm's results.

Accepted Answer

The answer of If Jason Carter,product manager at SeaRay Boats,became...

Question 3

Top managers at Cincinnati Microwave believe that they have a successful working prototype of their new radar detector and plan to go directly to regional commercialization of the new product.In this instance,they are contemplating skipping the ____ phase of the new-product development process.

Accepted Answer

Test marketing is the phase where the product is introduced in a limited market to gather feedback before a full launch. Since the company is planning to go directly to regional commercialization, they are planning to skip the test marketing phase.

Question 4

When Natalie and Chris analyze the results from the recently completed test market to determine if any changes in the marketing mix are needed,they are in the ____ phase of the new-product development process.

Accepted Answer

During the commercialization phase, companies analyze test market results to determine necessary adjustments in the marketing mix before the full-scale product launch. This phase follows test marketing, where the product is introduced to a limited market to gauge its performance.

Question 5

Victor thinks that a Lexus coupe is a quality vehicle,yet compared to a Mercedes Benz,he feels the quality of a Lexus is not as high.This demonstrates that the dimension of ____ is relative or difficult to describe without a basis of comparison.

Accepted Answer

The statement shows that Victor's perception of the quality of a Lexus is relative to that of a Mercedes Benz, indicating that the dimension of level of quality is difficult to describe without a basis of comparison.

Question 6

PepsiCo has a new flavor of soft drink that it wants to test to determine reactions of probable buyers.Which of the following test-market characteristics would be least useful to PepsiCo when testing the new soft drink?

Accepted Answer

Tourism being a major industry in the area would not be a significant factor in testing the new soft drink as it does not directly relate to potential buyers and their reactions to the product. The other characteristics listed, such as the availability of research and audit services, retailer cooperation, lack of competition interference, and stable sales of soft drinks, are all important factors in a successful test market for a new product.

Question 7

A new variety of Doritos is initially introduced in Ft.Worth,Texas; Columbia,South Carolina; Peoria,Illinois; and Spokane,Washington.After its initial success,Frito Lay markets the Doritos in those entire states,then the adjacent states,and finally the entire country.Frito-Lay is using a ____ for its new variety of Doritos.

Accepted Answer

Frito-Lay is using a roll-out approach by introducing the new variety in a few selected cities/states first and then gradually expanding to adjacent areas and eventually nationwide.

Question 8

Elena recently purchased a pair of sunglasses because she liked their quality,styling,and price.Her friend Katie purchased an almost identical pair,except that Katie's sunglasses had the name "Armani" imprinted on the side.Elena probably based her purchase decision on ____,whereas Katie apparently based her decision on ____.

Accepted Answer

The answer of Elena recently purchased a pair of sunglasses...

Question 9

Which of the following is a disadvantage of gradually introducing a product to market?

Accepted Answer

Gradual introduction of a product allows competitors to monitor the results and potentially adjust their own strategies accordingly. This can lead to increased competition and potential challenges for the new product's success.

Question 10

Often,a new product is launched in stages during commercialization.This gradual introduction of the product is known as

Accepted Answer

A roll-out is the gradual introduction of a new product in stages during commercialization. This approach allows companies to test the product's performance and address any issues before it is released nationally or globally. Market development refers to the process of identifying new markets for existing products. Regional commercialization and market extension are not appropriate choices as they do not refer to the gradual introduction of a product. Competitive jamming is not a recognized term in marketing.

Question 11

The overall characteristics of a product that allow it to perform as expected in satisfying customer needs is

Accepted Answer

Quality encompasses all aspects of a product that contribute to its ability to satisfy customer needs, including consistency, durability, styling, and design. However, quality also includes other factors such as reliability, safety, and overall value. Quality is therefore the best choice as it is the most comprehensive and accurate description of the characteristics that enable a product to perform as expected.

Question 12

The test-marketing stage

Accepted Answer

The test-marketing stage is the launching of the entire marketing mix on a small scale to measure its effectiveness and potential success before a full launch. This stage helps to identify any potential issues and fine-tune the marketing strategy before a full-scale launch. Therefore, option D is the correct answer. Option A is incorrect because the screening stage is the initial step in the new product development process, while option B is incorrect because business analysis comes before test-marketing. Option C is incorrect because no marketing strategy can guarantee that a product will not fail. Option E is also incorrect. Although test-marketing may help prevent competitors from copying a product, that is not its primary purpose.

Question 13

Stacey and Evan are preparing budgets for a new product as well as finalizing plans for the full-scale marketing and manufacturing of the new Genie-Vac.They are in the ____ phase of the new-product development process.

Accepted Answer

The activities described, such as preparing budgets for a new product and finalizing plans for full-scale marketing and manufacturing, are part of the commercialization phase. This is the final phase in the new-product development process where the product is launched into the market.

Question 14

Select the true statement concerning test marketing.

Accepted Answer

Test marketing is the limited introduction of the product in areas chosen to represent the intended market. It allows a company to gauge consumer behavior and acceptance before a full-scale launch. Options A, B, D, and E are incorrect. While test marketing is a part of the product development process, it is a separate stage; test marketing does not always occur after all the marketing mix variables have been finalized; test marketing is an indicator of potential success but not a guarantee; large corporations may test-market in multiple areas simultaneously.

Question 15

Angela and Ralph at Tablerock Foods believe they have come up with a delicious low-calorie dessert,but they have some doubt about which of two promotional and pricing campaigns will be better received by consumers.In this instance,they probably should proceed to the ____ stage of the new-product development process.

Accepted Answer

Test marketing involves introducing the product and marketing campaign to a limited geographical area in order to gauge consumer response and gather feedback. In this scenario, since there is doubt about which promotional campaign would be more successful, it would be beneficial to conduct test marketing to evaluate consumer response to both strategies before a final decision is made.

Question 16

Competitive interference with a test-marketing program is called

Accepted Answer

Jamming refers to intentionally attempting to disrupt or undermine a competitor's test marketing program by launching a competing product or marketing campaign. It is a form of competitive interference that aims to weaken the effectiveness of the competitor's initiative. Therefore, jamming is the appropriate choice for this question. Options A, C, D, and E are incorrect as they do not accurately describe competitive interference with a test marketing program.

Question 17

Early in the commercialization phase,marketers must make decisions about

Accepted Answer

The answer of Early in the commercialization phase,marketers must make...

Question 18

One disadvantage of test marketing a new product is that

Accepted Answer

Competitors may copy the product during the test marketing phase, as this period allows them to observe and analyze the new product's features, benefits, and market reception, potentially leading to imitation or improvement upon the original product before it is fully launched.

Question 19

Three major ways in which marketers engage in product differentiation are

Accepted Answer

Product differentiation is a strategy used by marketers to distinguish a product from competitors' products in the marketplace. The three major ways in which marketers engage in product differentiation are product quality, product design and features, and product support services. Product quality refers to the overall level of excellence or superiority of the product, while product design and features relate to the unique and appealing characteristics that set the product apart from others. Product support services include after-sales support, warranties, and technical assistance that a company offers to its customers. These three elements combined make a product more attractive to potential customers and gives it a competitive edge in the market.

Question 20

Sales and cost analyses occur most frequently in what stage of the new-product development process?

Accepted Answer

The answer of Sales and cost analyses occur most frequently...

Quiz 11: Strategic Product Management