A company wanting to maintain market share during the maturity stage requires moderate to large

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During the maturity stage, there is increased competition and saturation in the market, leading to a decline in sales growth. To maintain market share, a company needs to invest in advertising expenditures to remind the target customers to choose their brand over competitors. Moderate to large advertising expenditures ensures that the brand remains visible and relevant to customers, leading to a sustained market share.

A Company Wanting to Maintain Market Share During the Maturity