What are a marketing manager's two options during the decline stage?

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During the decline stage, a marketing manager has two options: attempt to postpone the decline or accept its inevitability. It is not recommended to reintroduce the product to new markets or increase advertising as these strategies are unlikely to be effective in extending the product's life cycle. Divesting or reinvesting in the brand may also be options, but these are not the two primary options during the decline stage. Accepting the decline or phasing the product out are also options, but attempting to postpone the decline is often the most strategic choice.

What Are a Marketing Manager's Two Options During the Decline