Craigslist wants to know which social networking sites drive the most traffic to the Craigslist website.The best way to gain this information is through
A) a simple random survey.
B) a digital media measurement system.
C) research conducted by the various social networks.
D) an independent analysis.
E) monitoring the Disney website for a year.

Question

Quizplus · Accepted Answer

The best way to gain this information is through a digital media measurement system. This system can track the referral traffic from different social networking sites to Craigslist and provide accurate data on which social networking sites are driving the most traffic to Craigslist. A simple random survey may not yield enough data, research conducted by social networks may be biased, and monitoring the Disney website for a year is completely unrelated to this task. An independent analysis may be useful, but a digital media measurement system would provide more accurate and detailed information.

Craigslist Wants to Know Which Social Networking Sites Drive the Most