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Precision Brake Company is a supplier of brake components to the manufacturers of lawn tractors and 4-wheel ATV's.It also sells its products to independent repair centers,dealers,and other wholesalers in the northeast and southern states.Precision Brake has done research on the demand for lawn tractors and found that most manufacturers are in the states of Kentucky,Tennessee,and Alabama.Research also shows that most of the dealers who sell directly to individual consumers are in the midwestern states,while dealers who sell to small business landscaping companies tend to be located in the northeastern states.Company executives are considering expansion of its distribution to markets in the midwest.
-Refer to Scenario 7.2.When Precision Brake sells to the individual dealers,they would be considered which of the following business types?
A) Producer
B) Reseller
C) Government
D) Institutional
E) Covert

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Quizplus · Accepted Answer

Precision Brake is selling its products to independent repair centers, dealers, and other wholesalers, who will then sell the products to the individual consumers. These dealers are reselling the products and are therefore considered resellers.

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