Justin is purchasing his third car in the past five years.He has been a car enthusiast ever since he was a little boy.He likes to spend his free time looking at car magazines,going to car shows,and watching NASCAR.Justin's interest in cars is referred to as
A) situational involvement.
B) dynamic involvement.
C) enduring involvement.
D) dynamic buying behavior.
E) situational buying behavior.

Question

Quizplus · Accepted Answer

Enduring involvement refers to a long-term interest or passion for a particular product or product category, in this case, cars. Justin's interest in cars has been a part of his life since childhood, indicating enduring involvement rather than situational involvement or dynamic involvement, which are typically more short-term in nature. The other answer options, dynamic buying behavior and situational buying behavior, are related to the specific purchase decision process rather than the overall level of interest in the product category.

Justin Is Purchasing His Third Car in the Past Five