Doubts in a buyer's mind about whether the purchase decision made was the right one may occur during the
A) cognitive dissonance.
B) purchase.
C) evaluation of alternatives.
D) internal search.
E) postpurchase evaluation.

Question

Quizplus · Accepted Answer

Postpurchase evaluation is the stage in the consumer decision-making process where consumers evaluate their purchase decision and experience. During this stage, consumers may experience cognitive dissonance, which is a state of psychological discomfort that occurs when consumers perceive a discrepancy between their beliefs and their actions.

Doubts in a Buyer's Mind About Whether the Purchase Decision