A group becomes a reference group for an individual when that person identifies with this group so strongly that he or she
A) takes on many of the values,attitudes,or behaviors of group members.
B) becomes a formal member of the group.
C) becomes familiar with the group's activities.
D) seeks information from members of the group regarding buying decisions.
E) cannot control the strength of his or her involvement with the group.

Question

Quizplus · Accepted Answer

A reference group becomes important only when an individual strongly identifies with the group and adopts its values, attitudes, and behavior. Adoption of group behavior can influence an individual's purchase decisions and other behaviors.

A Group Becomes a Reference Group for an Individual When