Marketers must consider the different nationalities represented within the Hispanic and Asian-American subcultures because of the unique culture, history, and buying patterns of each ethnic group.

Question

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This statement is true. Different ethnic groups within the Hispanic and Asian-American subcultures have unique cultural backgrounds, histories, and consumer behaviors. Marketers must consider these factors when developing strategies to effectively reach and engage these audiences.

Marketers Must Consider the Different Nationalities Represented Within the Hispanic