Zerex markets its radiator liquid as a coolant in the South and an antifreeze in the North.Which of the following segmentation variables is Zerex using?
A) Demographic
B) Psychographic
C) Life cycle
D) Geographic
E) Product use

Question

Quizplus · Accepted Answer

Zerex is using geographic segmentation by targeting different regions of the country, specifically the South and the North, with different messages and product uses based on the climate and weather conditions.

Zerex Markets Its Radiator Liquid as a Coolant in the South