Subaru is producing a new crossover van with all-wheel drive.Which of the following would be a likely variable for segmenting the market for this new model?
A) Religion
B) Geographic location
C) Income
D) Political views
E) Ethnicity

Question

Quizplus · Accepted Answer

Geographic location is a likely variable for segmenting the market for an all-wheel drive vehicle, as these vehicles are often more desirable in areas with challenging weather conditions or rough terrain.

Subaru Is Producing a New Crossover Van with All-Wheel Drive