End use,price sensitivity,and brand loyalty are all ____ variables that can be used in market segmentation.
A) psychographic
B) usage
C) demographic
D) geodemographic
E) behavioristic

Question

Quizplus · Accepted Answer

End use, price sensitivity, and brand loyalty are all behavioral variables, which fall under behavioristic segmentation. The other options (psychographic, usage, demographic, geodemographic) refer to different types of variables used for segmentation.

End Use,price Sensitivity,and Brand Loyalty Are All ____ Variables That