The division of a market according to what benefits consumers want from the product is called ____ segmentation.
A) behavioristic
B) product usage
C) benefit
D) end-purpose
E) advantage

Question

Quizplus · Accepted Answer

Benefit segmentation is the process of dividing a market based on the benefits that consumers seek from the product. This involves identifying the specific needs or wants that drive consumer behavior and developing products or marketing strategies that cater to those needs. For example, some consumers may be looking for convenience, while others may be looking for durability or performance. By understanding these different needs and tailoring products to meet them, companies can gain a competitive advantage and build strong customer loyalty.

The Division of a Market According to What Benefits Consumers