Which of the following is the biggest drawback to using psychographic variables?
A)They are not strongly reflective of consumer behavior.
B)They are difficult to measure.
C)They give poor information about consumer needs.
D)They do not reflect socioeconomic characteristics of consumers.
E)The resulting segments are difficult to be reached.

Question

Quizplus · Accepted Answer

Psychographic variables can be difficult to measure because they are based on attitudes, values, lifestyles, and personality traits which can be difficult to objectively measure. This can make it challenging to create accurate segments based on psychographic variables.

Which of the Following Is the Biggest Drawback to Using