In the context of marketing,cannibalization means
A) one company eating up another company's market share.
B) sales of a new product hurts sales of the company's existing products.
C) a product is past its prime and should be deleted from the product mix.
D) a company illegally uses copyrights and patents from another company.
E) sales of a new product may exceed sales of an older,more established product.

Question

Quizplus · Accepted Answer

Cannibalization in marketing refers to the sales of a new product that hurt sales of the company's existing products. For example, if a company introduces a new product that is similar to their existing product but at a lower price, customers may shift from the existing product to the new one, causing a decline in sales of the existing product. This can be detrimental to the company's overall performance.

In the Context of Marketing,cannibalization Means