If Staples believes that most of its sales are to businesses rather than consumers and that women are more likely to be making purchasing decisions,this would be a(n)____ that Staples could test through marketing research.

Question

Quizplus · Accepted Answer

A hypothesis is a testable statement that can be investigated through marketing research. In this case, Staples can test the hypothesis that most of its sales are to businesses and women are more likely to be making purchasing decisions.

If Staples Believes That Most of Its Sales Are to Businesses