Avon believes that sales of one of its lipstick lines have fallen due to the introduction of a new lipstick line,but it wants to make this tentative hypothesis more specific before proceeding.Avon should conduct

Question

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Avon should conduct exploratory research to further investigate and gather more information on the possible reasons why the sales of their lipstick line have been affected. This type of research would allow them to gather qualitative data through techniques such as focus groups, surveys, and interviews to better understand consumer preferences, behaviors, and perceptions. Once they have gathered sufficient information, they can proceed with hypothesis testing and potentially experimental research to confirm or reject their hypothesis.

Avon Believes That Sales of One of Its Lipstick Lines