AOL Time Warner uses its sales reports broken down by geographic regions as part of its marketing research to determine which markets are most rapidly adopting high-speed Internet connections.In this example,AOL Time Warner is using
A) internal sampling.
B) internal primary data.
C) external secondary data.
D) external primary data.
E) internal secondary data.
Correct Answer:
Verified
Q22: When more information is needed about a
Q23: _ that are either accepted or rejected
Q24: A firm has conducted market research and
Q36: Secondary data cannot be obtained from
A) trade
Q47: If Georgia-Pacific seeks information about trends in
Q55: If the University Bookstore wanted to understand
Q56: If you were to choose a sample
Q57: Information from the U.S. Census Bureau is
Q58: In marketing research, a sample is best
Q59: Marketers often begin the data collection phase
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