
For demographic purposes, a mail survey sent out by the American Cancer Society asks each respondent to identify their race by choosing among a list of possibilities. This common type of question is called a(n) ____ question.
A) dichotomous
B) multiple-choice
C) categorized
D) open-ended
E) optional response
Correct Answer:
Verified
Q84: A survey question that requires a yes
Q85: Jamal has just finished collecting data about
Q86: Carmen has been hired by a market
Q87: An item on the University Bookstore's survey
Q88: In the process of conducting marketing research,
Q90: According to the text, _ interpretation focuses
Q91: Which step in the marketing research process
Q92: When Pepsi Max implemented a telephone survey
Q93: In reporting marketing research findings, the researcher
Q94: Nathan, a marketing manager for Casual Express,
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