Information provided by a single firm on household demographics, consumer purchases, television viewing behavior, and responses to promotions is called ____ data.

Question

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Single-source data is provided by a single firm and includes various information about households, consumer behavior, and responses to promotions. Census data refers to official demographic data collected by the government, while consumer demographic data may come from various sources. Multi-point and single-point are not commonly used terms in data collection.

Information Provided by a Single Firm on Household Demographics, Consumer