Use the following to answer the questions.
Colin Jackson recently purchased Blue Waters Adventures,a kayak and canoeing rental business near the Chatsworth River in Arizona.Even though the winters in the area can be cold,kayaking and canoeing activities are generally popular year-round.After two months of operation,it became clear why the previous owners had sold the business: even though it seemed to be ideally located,sales were extremely disappointing.
-Refer to Scenario 4.2.Colin went to the university library and collected everything he could find on the kayaking and canoeing sports industries.The type of data he collected are known as ____ data.
A) primary
B) secondary
C) descriptive
D) exploratory
E) mixed
Correct Answer:
Verified
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Colin
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Because
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