A competitive advantage that cannot be readily copied by the competition is referred to as a(n)____ advantage.
A) controllable
B) sustainable
C) noncopyable
D) effective
E) implementable

Question

Quizplus · Accepted Answer

A sustainable competitive advantage is one that is difficult to copy by competitors over a long period of time. This could be due to unique resources or capabilities, brand recognition, or patents. Controllable, effective, and implementable advantages do not necessarily imply a competitive advantage that cannot be readily copied. Noncopyable is not a commonly used term in the context of competitive advantage.

A Competitive Advantage That Cannot Be Readily Copied by the Competition