Starbucks is presently involved in a process of assessing marketing opportunities and resources,determining marketing objectives,re-defining marketing strategies,and developing guidelines for implementation and control.Thus,Starbucks is involved in
A) strategic analysis.
B) marketing planning.
C) marketing management.
D) marketing.
E) market organization.

Question

Quizplus · Accepted Answer

Starbucks is engaged in marketing planning, which involves assessing marketing opportunities and resources, determining marketing objectives, and developing guidelines for implementation and control. Marketing planning is a vital part of the strategic management process and helps companies stay focused on their marketing goals and objectives.

Starbucks Is Presently Involved in a Process of Assessing Marketing