What focuses on using information about customers to create marketing strategies that develop and sustain desirable customer relationships?
A) Customer relationship management
B) Electronic data interchange
C) Business-to-consumer marketing
D) Strategic partnerships
E) The marketing concept

Question

Quizplus · Accepted Answer

Customer relationship management (CRM) focuses on using information about customers to create marketing strategies that develop and sustain desirable customer relationships. This includes gathering data on customer behavior and using it to personalize communications and experiences, as well as identifying opportunities for up-selling or cross-selling. CRM is a key component of many modern marketing strategies, especially for businesses that rely heavily on repeat or loyal customers.

What Focuses on Using Information About Customers to Create Marketing